Yoav Asif is a singer-songwriter who creates, plays, and mixes his own songs from within his intimate studio. His songs delve into the themes of peace and war, love and childhood, as well as life's struggles and moments of joy. At a young age, he began studying classical piano at a conservatory, but it was during his teenage years that he started playing the guitar, bass, and drums. Asif grew up in Haifa, where he studied law at a university and worked as a lawyer before deciding to move to Tel Aviv (the big city) to pursue his passion for music.

After volunteering as a musician for a local theater, he was invited to play keyboards with the renowned Yehuda Poliker for seven years, performing on stages such as the Amphipark Cesarea, Sultan's Pool, Hangar 11, the Heical Hatarbut, and Zappa. He collaborated with notable producers like Louis Lahav (known for his work with Bruce Springsteen) and Yaakov Gilad (as part of the audio-tech company Waves Audio).

Almost immediately after transitioning towards music, he established his studio, "HAULPANIYA" where he composes, arranges, produces, and mixes music for artists and commercial brands. After spending several years engaged in these activities and continuing to maintain them, Yoav decided it was time to step onto the forefront of the stage.

A few months ago, he released his debut single, "Now It's My Turn," in memory of the fallen Israeli soldier Adi Leon, which received widespread airplay on local radio stations and national television.

Now, he is releasing "SOLDIER J", a song where he calls on all soldiers to hold onto hope for better days ahead.